Northern Arizona Elite is one of the most successful professional running teams in the United States. We pitched an idea to them about following the lives of seven of their athletes as they prepare for marathons in the Fall of 2017. The team agreed (!), and One Eighty Three Point Four (26.2 x 7, duh) was created.
Even before the project, we had a familiarity with the NAZ Elite crew. Both being based in Flagstaff, we had spent many hours running alongside team members, and sharing post-run beers and burgers. We knew our project had to capture the blue-collar mentality with which this team trains and races.
Our final deliverables were hundreds of photos, a three-part documentary, and a custom logo for the project.